Green Standard – Where Clean Meets Conscious Living.
Our Story
Green Standard was born from a journey of reflection and responsibility. Back in 1996, our founder began a cleaning business serving families, offices, and real estate clients. Through years of experience, one truth became impossible to ignore — many so-called “cleaning” products were actually harming what we cared about most: our health and our planet.
In 2004, this realization changed everything. The business was passed on, but the vision stayed — to seek a new kind of clean, one that is safe, natural, and truly kind to life. That vision became Green Standard — a movement to redefine what “clean” really means.
Green is not a trend. It is a responsibility, a return to purity, and a promise to the next generation.
Our Vision
A world where every act of cleaning supports health, balance, and sustainability. Where homes, schools, and workplaces all reflect care — not just for appearance, but for the Earth itself.
Our Mission
- Inspire: Encourage awareness of non-toxic and eco-conscious lifestyles.
- Educate: Share knowledge about sustainable cleaning and responsible consumption.
- Connect: Bring together individuals, families, and communities who believe that caring for our world begins with everyday choices.
Our Values
- Integrity: Choosing what is right over what is easy.
- Simplicity: Returning to natural, honest, and sustainable living.
- Respect: For people, for nature, and for the balance between them.
Our Journey Continues
From Los Angeles to the world, Green Standard continues to grow as a voice for healthier homes and a cleaner planet. We believe that change begins not in grand gestures, but in the quiet decisions made every day — the products we choose, the habits we keep, the respect we show to nature.
Together, we can make green the true standard for a better future.