From “Clean Spaces” to “Peace of Mind and a Healthier Planet”

This is the path we’ve walked for over two decades.

In 1996, we founded our company. Two years later, in 1998, we established our DBA and began offering cleaning services to homes, offices, and real estate projects throughout Los Angeles.
Through every wipe and polish, we earned our clients’ trust — and gradually, we began to rediscover what “clean” truly means.

As our experience grew, we came to realize an uncomfortable truth: behind the sparkling surfaces, many conventional cleaning products contained harsh chemicals that could quietly harm our breathing, our skin, and our environment.
That hidden cost made us pause and reflect.

In 2004, guided by conscience rather than competition, we made a difficult but heartfelt decision — to stop our cleaning business.
We could no longer pursue “brightness” at the expense of human and environmental health.

That pause was not an ending, but an awakening.

Our New Beginning

We believe that true cleanliness is not about shining floors —
but about free air, gentle breathing, and a planet that can rest easy.

From that moment, we shifted from being practitioners of cleaning
to becoming advocates for green living and environmental awareness.
Through sharing, education, and community engagement, we began to spread a simple but powerful idea:

When families share the same air, freshness shouldn’t come from synthetic fragrance.
When water returns to nature, rivers shouldn’t carry a burden of toxins.
When we seek comfort in our homes, we can also care for the earth beneath our feet.

This belief crystallized into a name — greenStandard.

It is more than a brand.
It is a way of living — a gentle yet steadfast choice toward a better world.

Our Purpose

Inspire – To awaken public awareness of health and environmental responsibility, starting with everyday choices.
Educate – To promote eco-conscious living through community engagement and online advocacy.
Connect – To collaborate with like-minded partners and make sustainability a collective movement.
Influence – To help people see that “green” is not a burden, but a new form of beauty in modern life.

Our Belief

We believe:

True cleanliness is not just physical — it’s harmony between people and nature.
Environmental care is not a trend, but a lasting conscience.
Every gentle choice is an act of protection for the future.

greenStandard — where green begins from the heart, and becomes the new standard of living.

Founder’s Message

“In 2004, we chose to pause — not to stop,
but to rediscover the meaning of ‘cleanliness.’

True cleaning is a force that is gentle to people and kind to nature.

To everyone who walks this path with us — thank you.
Because of you, the word clean is now more complete.”

Our Journey

1996｜Company founded
1998｜DBA established; began community cleaning services
2004｜Ended traditional business to pursue sustainable cleaning principles
2025｜Launched greenStandard, dedicated to promoting environmental awareness and green living

From “Clean Spaces” to “Peace of Mind and a Healthier Planet”